Disney Star retains ICC TV and digital media rights for India until 2027


For the next four years, Disney Star will retain the media rights in India – TV and digital – for both men’s and women’s events hosted by the International Cricket Council (ICC), including the World Cup and the T20 World Cup.

After a single round of sealed bids, the ICC board determined that Disney-Star was the clear winner for the rights to the Indian subcontinent. According to an ICC statement, the sealed bidding process resulted in a significant increase in rights costs over the previous cycle.

“We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years, which has delivered an outstanding result for our members and will support our ambitious growth plans. They will play a vital role in the future of our sport, connecting and engaging more fans than ever before,” said Greg Barclay, president of the ICC.

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According to the guidelines set by the game’s governing body, in the event of a tie between the bidders, only an e-auction was allowed to decide the successful bidder. But Star was declared the clear winner after the first round. While several media giants have raised concerns about the transparency of the process in the past, quite a few top companies – Star, Sony, Zee, Viacom – have been battling to win the rights.

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A few months ago, Star and Viacom picked up the TV and digital rights respectively in the IPL media rights auction. And now the media giant managed to keep the media rights for the ICC events as well.

The global cricket board previously announced the benchmark price and terms for e-auction after broadcasters boycotted the fake auctions.

“All four bidders were given time to make their presentations first, followed by all four of us who submitted financial bids,” said a chief executive of a sports broadcaster.

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