The automaker said its sales did not directly reflect demand for its cars, with production constrained by semiconductor shortages.
Hyundai says its new car sales don’t reflect demand for its vehicles
Hyundai revealed that it is still facing a production delay due to the current semiconductor crisis. Speaking to TSWT, Tarun Garg, Sales and Marketing Manager at Hyundai India, revealed that the company has an order book of around 1.35 lakh due to shortage of semiconductors. With the increasing use of technology in vehicles, semiconductors are used in a variety of roles, whether in the car’s infotainment unit or in the digital dashboard. The shortage of semiconductors has affected the automotive industry worldwide, with many manufacturers reporting shortages, reduced production and increasing waiting times for their cars.
“Due to the semiconductor crisis, sales are not reflecting demand. Speaking of Hyundai, we have a back order of around 1.35 lakh,” Garg said. “We hope that as the semiconductor crisis reduces our sales, our sales will increase,” he added.
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Garg, however, acknowledged that the supply of semiconductors has improved to some extent lately. He, however, said that the company will keep an eye on the current global scenario, including ongoing geopolitical situations, as it may lead to new issues.
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“We’ll have to move forward with cautious optimism, but we’re seeing strong demand right now,” Garg said. He cited that India’s push towards ‘atmanirbhar’ and manufacturing in India has allowed the country to be a little removed from the global scenario, although geopolitical issues in the future may raise new issues. in the future.
Focusing on the Venue, Garg said Hyundai wanted to assure customers that it was working to ramp up production so buyers would receive their subcompact SUVs with minimal delay.
Also Read: Hyundai Venue Facelift: Variants Explained
Since opening its order books for the 2022 Venue, Hyundai has received more than 21,000 reservations for the Venue facelift. The automaker also said it was seeing strong demand for diesel variants of the SUV with around a third of bookings for the engine option.
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