Naomi Osaka launches media company in partnership with Lebron James

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Tennis player, Naomi Osaka poses for a photo with LeBron James #23 of the Los Angeles Lakers after the game on April 4, 2019 at STAPLES Center in Los Angeles, California.

Andrew D. Bernstein | National Basketball Association | Getty Images

Four-time Grand Slam winner Naomi Osaka is launching a media production company in partnership with The SpringHill Company, a media conglomerate founded by Lebron James.

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The production company, called Hana Kuma, will produce scripted, non-fiction content, starting with a New York Times documentary about Patsy Mink, the first woman of color elected to the U.S. Congress, according to a press release. The announcement says Hana Kuma will spotlight “empowering” and “culture-specific” stories.

“There has been an explosion of color makers finally equipped with resources and a huge platform,” Osaka said in the statement. “In the age of streaming, content has a more global perspective. You can see that in the popularity of television from Asia, Europe and Latin America that the unique can also be universal. My story in testifies as well.”

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The SpringHill Company, founded by NBA star James and his business partner Maverick Carter, will provide production and strategic resources to Hana Kuma, according to the release. Hana Kuma also has partnerships with crypto exchange FTX and healthcare platform Modern Health.

In May, Osaka launched an athlete representation agency called Evolve.

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