Netflix is reportedly considering pricing its new ad-supported tier at $7 (approximately Rs. 550) to $9 (approximately Rs. 700) per month, which is half the current subscription cost for its most popular subscription. For now, Netflix’s subscription costs $15.49 (about Rs. 1,230) per month to stream ad-free content. The goal of the price reduction is to bring in more subscribers who watch great ads for a lower monthly rate. The streaming service is said to sell about four minutes of advertising per hour for the ad-supported service.
According to a recent report from Bloomberg, streaming giant Netflix is considering cutting prices for its ad-supported tier. With the low prices, the ad-supported plan can cost between $7 and $9 per month.
As a reminder, this still costs about half of what Netflix currently charges users for its most popular plan, which costs $15.49 per month with no ads.
The motive behind the price reduction is simply to attract new subscribers to the service who don’t mind watching a few ads by paying a lower amount to view the content.
As previously mentioned, Netflix is expected to sell about four minutes of commercials per hour for the ad-supported service. The company would run ads before and during some programs, but not after.
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