Today’s Karl Stefanovic says Channel Nine’s beleaguered brekkie show is making a comeback after beating rival Sunrise in Sydney and Brisbane
Today host Karl Stefanovic picked up a rare victory this week.
Channel Nine’s beleaguered breakfast show has beaten top-rated rival Sunrise in Sydney and Brisbane, TV Tonight reports.
The news comes at an ideal time for Today, as next week the show will celebrate its 40th anniversary on the air on Channel Nine.
Channel Nine’s Today scored a rare victory this week by beating Channel Seven’s Sunrise in the ratings. Pictured: Today’s Karl Stefanovic and co-host Ally Langdon
Meanwhile, the viewership spike offers some consolation to today’s co-host Karl, 47, who was in contention for a Gold Logie last Sunday but missed out on Hamish Blake.
Karl, who co-hosts the show with Allison Langdon, says Today is making a comeback after a terrible year in the ratings.
The 14-year veteran of the show said, “It’s been a really positive last four weeks for us on the east coast,”
“We win Brisbane from afar, Sydney again, so we are fighting to come back.”
The viewership spike offers some consolation to today’s co-host Karl, 47, who was up for a Gold Logie last week but missed out on Hamish Blake. Pictured: Karl at last Sunday’s Logies
The popular star may have alluded to the federal election and the war in Ukraine as factors in the ratings battle, without naming any of the stories in his comments.
“There was some big news,” he said.
“I’m not sure politics was something our audience particularly enjoyed.”
News of a ratings win comes at an ideal time for Today, as next week the show will celebrate its 40th anniversary on the air. Pictured: Karl and his wife Jasmine at Les Logies last Sunday
After being ranked number one breakfast show in 2021 for all key demographics in Sydney, Melbourne and Brisbane, Today is struggling to gain audiences in 2022.
In one week last month, it came in third every weekday, after rivals Channel Seven’s Sunrise and TSWT’s News Breakfast.
Although Sunrise won the battle of the 18-year breakfast war, Today ended on a high last year after the ratings season ended.
Seven’s Sunrise team still top the leaderboard after winning last season last year. Pictured: Presenters Nat Barr and David Koch
According to a report by TV Tonight, the ratings for Nine’s popular breakfast program have improved significantly over the past year as more Australians tuned in to news coverage and the light moments between the team.
“It has been a difficult year as the pandemic and repeated lockdowns have taken their toll on Australians of all ages,” said Nine’s Morning Television director Steven Burling.
“In this time of crisis, more and more viewers have chosen their breakfast show for their daily updates, and some much-needed laughs along the way.”
Although Sunrise won the Battle of the 18-Year-Old Breakfast War – Today ended on a high last year after the ratings season ended. Pictured: Karl seen in Melbourne in March 2022